Great Results. Great Feedback.

“Working with Optimise Plus continues to be an outstanding experience. Always meeting deadlines and exceeding on their delivery has helped us deliver exactly what we want – and on a ridiculously tight schedule. Michelle and her team have helped us to implement and execute our marketing strategy quickly and efficiently. It’s always a pleasure to work with someone that goes the extra mile.”

Richard Lehnerdt – CEO and founder of


“Having worked with Michelle many years ago I knew exactly what I would be getting when I brought her into our new startup in 2017, professionalism, organisation skills of note, creative and innovative marketing ideas and often seeing beyond just our requirements. We thoroughly enjoy working with Michelle, she always keeps us up to date on where we are with several projects running at one time and is able to deliver with very short deadlines – sometimes within an hour. I can highly recommend Michelle!”

Sasha Knott – Divisional CEO of Switch2, a Division of Clientèle Life


“We have been working with Optimise Plus on our corporate identity and branding. We have been most impressed with the look they have created for us. Michelle is sensitive to client needs and adaptable to client changes, and manages to impress with excellent turnaround times.”

Liesbet van Wyk, Glendor Crouch and Ute Spath – Imbali Academic Publishers


“It is a delight working with Michelle. She is always friendly and willing and I would be happy to recommend her.”

Angelique Kerzner – African Lab Design


“With their responsive project management and beautiful eye for design we have been very impressed with the work Optimise+ has done for SOCO Conscious Products.”

Liesbet and Andreas Van Wyk – Soco Conscious Choice Products


“Michelle is a consummate professional and uses her passion to promote on my company’s behalf. I cannot recommend her highly enough – her services are deeply appreciated.”

Samantha Corner – Sam’s Corner Personal Wealth Coaching


“The marketing strategy that Michelle wrote for us, was commended by our supplier’s international marketing team (in the UK and USA) as one of the most comprehensive and well thought out marketing strategies that had been presented to them and an example of what they would like to see from their distributing partners around the world.

Michelle has been handling the marketing for our extremely busy video conferencing company on an ongoing basis for the past two years and we continue to be extremely happy with the experience she brings to the table, her professionalism and her ‘can do’ attitude.”

Craig Watson – Managing Director at Q Distribution


“Over the past 18 months Michelle has been assisting Old Mutual with the upgrade and redesign of a number of Old Mutual Africa sites. From liaising with contacts to coordinating the sign off process, Michelle is tireless in her effort to deliver a professional service. For me personally, her understanding of the medium as well as content (from asset management to investment products) is a great advantage, whilst her attention to detail is unsurpassed. It has been, and continues to be, an absolute pleasure working with Michelle.”

Helen Van der Rhede – Web Editor at Old Mutual Digital Media


“Michelle is a truly professional communications expert. She is able to deliver exceptional results while still providing strategic, creative and proactive solutions to your communication needs. She recently worked with me on the launch of the new Frisco Granules campaign and not only exceeded expectations on what she was asked to do but also came up with further proactive ideas to leverage the campaign. A well-rounded and experienced professional who grasps how to meet both the PR and marketing objectives when tackling a campaign. It was an absolute pleasure to work with her.”

Alison van den Heever – Managing Partner

PR at M&C Saatchi Abel


“Michelle has been a huge help in the three years that she’s been working in the capacity of marketing consultant with Mega Digital.

Mega is a busy, dynamic company, driven by deadlines, and it’s been great to have Michelle following up on our marketing requirements even when the management team’s attention drifts to urgent day-to-day operational issues.

The attention to detail she has demonstrated means that we don’t have ‘oops’ moments at critical times – everything is planned well in advance (when we allow her that luxury!) and everything she’s been involved with, from mail campaigns to exhibitions, has run like clockwork.

Her expertise in marketing shines, and her ability to work under pressure, always with a smile, makes the organising of all marketing initiatives a pleasure as she manages to keep all involved parties motivated to ensure the success of each project.”

Adrian Tromp – Managing Director, Mega Digital


“Our experience of working with Michelle has been positive and professional. As a freelance PR writer she delivered from the outset – deadlines were always met and the content of her press releases ensured unique angles and good content. In addition to this her approach was always “can do” and she took the time and interest to understand the Topco Brand as well as the Top Women Awards – great to work with in all regards.”

Tanya Myburgh – Marketing Manager, Topco Media


“I worked with Michelle from 2005 to 2009 during her Account Director PR capacity role across two national beverage brands that I managed. It was a pleasure to work with her. She was efficient during her tenure and the amount of opportunities that she leveraged for the brands that I worked on assisted the brands in coming in the Top 10 in the Generation Next Youth Awards.

Michelle not only planned and set the PR strategy for the brands, she also drove the execution of all of the activities, together with execution in areas beyond her scope of work, such as experiential events.

Extremely pragmatic, hard working and client focused, she assisted in growing the brand health of our brands in collaboration with other agencies, and setting the communication strategies collectively.

Highly experienced and an invaluable resource to have on any team, she is most definitely recommended.”

Elizabeth Jordao – Senior Brand Manager for national beverage company


“I first had the pleasure of working with Michelle while she worked at Ogilvy. She managed several projects through the brief-creative-reproduction processes and her keen eye for detail often pre-empted hitches and ensured that the final product always exceeded expectations. Her strategic insights, covering several marketing disciplines from CRM to national launches for a R350mil brand, affirms the significant value she adds. All of this comes in a package that has an engaging sense of humour and is ALWAYS positive. She would be an automatic choice for any team I put together.”

Anton Fester – ex British American Tobacco Brand Manager